Adobe Analytics Training

(4.7)
5878 learners

Adobe Analytics Training by MindMajix helps you learn and master the predictive intelligence you need to enhance organizational customer experience and data insights and build a great career.

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Adobe Analytics Training

Course Features

100% Money back guarantee
Two Real-time Use cases

Real-time Use cases

24/7 Lifetime Support

24/7 Lifetime Support

Certification Assistance

Certification Based Curriculum

Flexible Schedule

Flexible Schedules

One-on-onedoubtclearing

One-on-one doubt clearing

Careerpathguidance

Career path guidance

Adobe Analytics Course Overview

Learn Adobe Analytics at your own pace with our best freelance SME. 22 hours of Adobe online training through step-by-step demonstrations, real-world use cases, and hands-on labs enables learners to match and analyze customer journeys using various features like web and marketing analytics. You will become an Adobe Analytics Expert at the end of this course and apply for Analytics jobs with the help of Mindmajix Job Search assistance.

Learning Modes :

  • Virtual Instructor-Led Live Online Training - 22 Hours
  • Self-Paced Videos / On-Demand Training - 22 Hours

Certification topics that our course covers :

  • Adobe Analytics Business Practitioner Certification Exam AD0-E212.

Lab Setup :

The trainer will help you create a free Adobe Analytics demo account to practice labs and complete the exercises.

Who should take this course?

  • Digital marketers (Media/marketing analysts)
  • Business analysts & consultants
  • Data & Web analysts
  • Digital analysts
  • Conversion/optimization specialists
  • Fresh graduates
Adobe Analytics Training
demo play

Course Coverage

Prepare for a career in Adobe Analytics

⚡Learn & practice Adobe Analytics Concepts

Demonstrate your proficiency in use cases & Lab Assignments
Learn & practice Adobe Analytics Concepts

Course Completion Certificate

Earn an employer-recognized Course Completion certificate by Mindmajix.

Resume & LinkedIn Profile

Build your portfolio with personalized suggestions.

Mock Interview

Experience real-time interviews with Mindmajix SMEs

Qualify for in-demand job titles

Adobe Analytics Developer, Adobe Analytics Analyst, Adobe Analytics Solution Architect  

Career support

Plan your career move with Mindmajix's job search.

Work Support

Get assistance in completing project tasks once you are employed.
Learn & practice Adobe Analytics Concepts

Adobe Analytics Online Training Content

The Adobe Analytics Course curriculum will focus on web analytics metrics, reporting, analysis, debugging, custom events and other administration-related things, and advanced DTM. As the learner complete each module in this Adobe Analytics learning path, they'll develop a deeper understanding of how to use Adobe Analytics to analyze business problems.
Topic-wise Content Distribution

Web analytics 101

  • Introduction to online marketing
  • Overview of different marketing channels

Metrics in Details and Metrics for Different Verticals

  • Traffic metrics – Page views, visits, Unique visitors
  • Engagement metrics – Time on page, Bounce rate, exit rate
  • Session time out criteria
  • Bounce rate criteria and reasons
  • Conversion metrics – Revenue, orders, Form submissions, Conversion rate
  • Calculated metrics
  • Page views per visit, Average order value
  • Form completion rate, Form success rate
  • Deep into retail metrics and derivations.

Deep dive into Metrics for Different Areas of the Website

  • Searches, Null search rate, Search clickthrough rate, Search relevancy
  • Cart conversion rate, Checkout conversion rate, Checkout errors
  • Evaluating marketing campaigns – Metrics framework for Marketing campaigns.
  • Mobile app analytics – Metric differences.
  • List of depth calculated metrics.

Overview of Other Tools within Adobe Analytics

  • Adobe data warehouse
  • Report builder
  • Activity map
  • Adhoc analysis
  • Analytics workspace

Into the Analytics tool: Reporting and Analytics

  • Understanding the reporting structure – Data dimension, Data dimension elements and metrics
  • Analytics workspace – freeform, visualizations, projects, Cohort, flows, the fallout
  • Bookmarking, Downloading and scheduling reports
  • Building and automating dashboards
  • Configuring alerts – based on availability in the account.

Segmentation and Calculated Metrics in Adobe Analytics

  • Containers in calculated metrics (excluding functions)
  • Overview of segmentation
  • Conditions within segments – Sequential, Union, intersection
  • Segment stacking and merging segments
  • Using segments in a metric
  • Types of containers in the segment – Hit, Visit, Visitor

Report Suite's

  • Concept of Multi suite tagging, roll up report suites
  • Virtual report suites

Debugging for both Desktop and Mobile

  • Decoding / parsing the image request
  • Beacon anatomy
  • Mobile app testing
  • Various debugging tools – Firebug, Omni bug, Experience cloud debugger, network console, Fiddler, Charles

Variables and Events (predefined / custom)

  • Traffic variables (props)
  • Listing, participation, Pathing
  • Conversion variables (eVars)
  • Tracking code, allocation, expiry in eVars
  • Merchandising syntax, Binding in eVars (Optional)
  • Finding methods (for all) and product finding methods (only for retail)
  • Conversion classifications, Classification hierarchies
  • Success events – pre-defined and custom success events
  • Types of events and event serialization; Participation
  • List variables

Marketing Channel Processing Rules

  • Marketing channel manager
  • Marketing channel processing rules
  • Marketing channel costs (Optional)
  • Marketing channel classifications (Last touch channel details)
  • MC expiration

Other Admin Related Topics

  • Processing rules (correlating custom variables into variables)
  • Internal URL filters
  • Customizing calendar and menus
  • User management (Creating, maintaining user accounts and groups)
  • Classification importer (SAINT classifications)
  • Classification rule builder (using regular expressions)
  • Data connectors (Purpose and overview)

Tagging the site using Launch - Advanced DTM

We will discuss the basics of Tagging the site Launch

  • Modified architecture flow diagram with DTM/ Launch in place
  • Data layer concept
  • Tagging the pages with the embed code
  • Property creation and configuration
  • Tool configuration within the property
  • Configuring the data elements
  • Page load rules
  • Event-based rules
  • Direct call rules
free

Add-ons

Most of the Adobe Analytics Jobs in the industry expect the following add-on skills. Hence, we offer these skills-set as FREE Courses to ease your learning process and help you stay ahead of the competition.

SQL Basics
Agile & Scrum Basics

Hands-on Adobe Analytics Projects

Our Adobe Analytics Training course aims to deliver quality training that covers solid fundamental knowledge on core concepts with a practical approach. Such exposure to the current industry use-cases and scenarios will help learners scale up their skills and perform real-time projects with the best practices.

  1. Use Case 1: KPI Dashboard An EdTech Company

  2. Use Case 2: Root Cause Analysis of a Report in AA

  3. Use Case 3:  Define Critical Data Points for an AI Chatbot.

  4. Use Case 4: Create a Detailed Adobe Workspace Dashboard

  5. Use Case 5: Integrating Adobe Launch & Deploying Analytics

logoTraining Options

Choose your own comfortable learning experience.

Best Value

On-Demand Training

22 hrs of Self-Paced Videos

  • 22 hours of Adobe Analytics Training videos
  • Curated and delivered by industry experts
  • 100% practical-oriented classes
  • Includes resources/materials
  • Latest version curriculum with covered
  • Get one year access to the LMS
  • Learn technology at your own pace
  • 24x7 learner assistance
  • Certification guidance provided
  • Post sales support by our community

$ 200

$ 250

Get Full Access

Preferred

Live Online (Instructor-Led)

22 hrs of Remote Classes in Zoom/Google meet

2025 Batches

Start - End

Local Time

Weekend

Oct 18 - Nov 02

07:00 PM

Weekdays

Oct 21 - Nov 05

07:00 PM

Weekend

Oct 25 - Nov 09

09:00 AM

Weekdays

Oct 28 - Nov 12

09:00 AM

Customize your schedule here

+ Includes Self-Paced
  • Live demonstration of the industry-ready skills.
  • Virtual instructor-led training (VILT) classes.
  • Real-time projects and certification guidance.

$ 354

$ 442

For Corporates

Empower your team with new skills to Enhance their performance and productivity.

Corporate Training

  • Customized course curriculum as per your team's specific needs
  • Training delivery through self-Paced videos, live Instructor-led training through online, on-premise at Mindmajix or your office facility
  • Resources such as slides, demos, exercises, and answer keys included
  • Complete guidance on obtaining certification
  • Complete practical demonstration and discussions on industry use cases
Learn MoreContact us

Served 130+ Corporates

Corporate Clients

Adobe Analytics Certification

Passing Adobe Analytics Quizzes & Assessment exams is mandatory to attain the Adobe Analytics Course Completion certificate

  • An Industry-recognized certificate by Mindmajix.
  • Shareable certificate - add to your LinkedIn profile

Adobe Analytics Business Practitioner Exam

Adobe Analytics Business Practitioner Certification Exam - AD0-E202 tests the skills on the following topics:

  • Business analysis 
  • Reporting and dashboarding 
  • Segmentation & metrics
  • Administration, general tools, knowledge of troubleshooting techniques

Exam Information

  • Number of questions: 69
  • Questions Format: Multiple choice/Multiple select 
  • Duration: 105 minutes
  • Passing score:  550

This Adobe Analytics course covers most of the topics from the above certification exam.

MindMajix certificate
Zoom

Adobe Analytics Instructor

Learn from the certified and real time working professionals.

instructor

Training by

Shri , having 10+ yrs of experience

Specialized in:Adobe Analytics, DTM/Adobe Launch, HTML, JavaScript, CSS

With 10+ years of experience in Web/Digital Analytics deploying End-to-end Adobe Analytics implementation via Launch & Adobe Mobile SDK.  He is Proficient in performing business and data segmentation using Adobe Workspace, SiteCatalyst, Report Builder & Data Warehouse, with experience in various industry verticals (IT, Tech, Healthcare, Banking and Insurance). He is committed to delivering high-quality Adobe Analytics training to our trainees.

User Testimonials
Everyone from start-ups to large enterprises prefer Mindmajix
Explore all Learners stories
Karthikeyan A

It was a wonderful learning experience from Mindmajix Trainers. The trainers were hands-on and provided real-time scenarios. According to me for learning cutting-edge and latest technologies Mindmajix is the right place.

Karthikeyan A

Bengaluru, Karnataka, India

Rating: 5 ⭐

  • Karthikeyan
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Adobe Analytics Training Resources

Interview Questions

Interview Questions

Access comprehensive interview questions and answers to prepare for your next job opportunity. Practice with real-world scenarios and expert tips.

Try it out
Resume Templates

Resume Templates

Download professional resume templates tailored for industry roles. Includes sample resumes, formatting guidelines, and best practices.

Try it out
Practice Quiz

Practice Quiz

Test your knowledge with our interactive quizzes. Features multiple-choice questions, instant feedback, and detailed explanations.

Try it out

logoOn-Job Support Service

Online Work Support for your on-job roles.

jobservice
@Learner@SME

Our work-support plans provide precise options as per your project tasks. Whether you are a newbie or an experienced professional seeking assistance in completing project tasks, we are here with the following plans to meet your custom needs:

  • Pay Per Hour
  • Pay Per Week
  • Monthly
Learn MoreContact us

Adobe Analytics Training FAQs

What are the learning outcomes of the Adobe Analytics Course?

Upon completion of our training, you will be able to:

  • Use digital analytics to make informed business decisions
  • Identify real and hidden business needs
  • Explain the concepts of personas and customer journey
  • Contrast the concepts of Behavior/Acquisition/Conversion
  • List testing benefits and define Multivariate testing
  • Reports & Analytics Code
  • Key Business Requirements and Key Performance Indicators
  • Custom Traffic Variables, Traffic Features & Functions
  • Custom Conversion Variables, Conversion Features & Functions
  • Data Tools
  • Validation and Troubleshooting

Why should you learn Adobe Analytics to grow your career?

  • Adobe Analytics is the primary priority of the world's leading organizations.
  • The market share of BI and Universal analytics raised to 22.9 billion this year.
  • With the increasing demand for Adobe analytics, the need for skilled professionals is high.

What are the prerequisites for the Adobe Analytics course?

Basic programming knowledge is beneficial but not mandatory.

More general questions? See our FAQ ↗
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